New Magazine for Baby Boomers
Dave Bunnell rattles off all the reasons why ELDR, his new Marin County-based national magazine aimed at people over 60, should be a hit. He talks about the 13,000 people who turn 60 every day, about the gargantuan spending power of that generation and about how older Baby Boomers don’t describe themselves the same way their parents did when they reached their sixth decade: Old.
“This (magazine) isn’t for people who sit around in their rocking chairs,” said Bunnell, the founder of several successful magazines, including PC World and PC Magazine. He plans to mark his 60th birthday Wednesday with a 60-mile bike ride around Marin. “We are trying to redefine what it means to be 60.” Read the rest…
